UnityPoint Health started a campaign to showcase a trusting relationship with healthcare providers and the communities they serve. The goal was to show the challenges and triumphs the community faced through the years following the pandemic. I proposed using a paper cut-out texture for the graphics and animations to fall into the idea that this is from the view of a child. I designed the style frames and animation assets for this commercial. The concept for this commercial then informed the designs for the campaign stationery.
